Countermarketing Hub

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Challenging food industry promotion of unhealthy food.

Food countermarketing aims to decrease the consumption of unhealthy food and beverages by exposing the motives and deceptive advertising strategies used by marketers of unhealthy food. This hub serves as a home for all things countermarketing. You can find educational tools, teaching materials, countermarketing examples, and connect with other groups that are doing countermarketing work through this site.