Countermarketing Hub
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Examples

Countermarketing Examples

 
“A Toast To Death” this anti-sugary beverage campaign altered logos and slogans of popular beverage brands to convey countermarketing messages and to discourage the target audience from consuming sugary drinks.

“A Toast To Death” this anti-sugary beverage campaign altered logos and slogans of popular beverage brands to convey countermarketing messages and to discourage the target audience from consuming sugary drinks.

 
Meme developed by students in the Youth Food Educators Program targeting the non-food ingredients in Popeyes chicken.

Meme developed by students in the Youth Food Educators Program targeting the non-food ingredients in Popeyes chicken.

 
Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake and decreased energy.

Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake and decreased energy.

 
Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake, diabetes, and blindness.

Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake, diabetes, and blindness.

 
Image from Howard County Unsweetened depicting how drinking Gatorade is like eating candy.

Image from Howard County Unsweetened depicting how drinking Gatorade is like eating candy.

 
Image from Corporate Accountability's Retire Ronald campaign, which advocated for Ronald McDonald to be removed from McDonald's marketing.

Image from Corporate Accountability's Retire Ronald campaign, which advocated for Ronald McDonald to be removed from McDonald's marketing.

 
Photo retrieved from www.nextnature.net that depicts how unhealthy diets are now a greater threat to global health than tobacco.

Photo retrieved from www.nextnature.net that depicts how unhealthy diets are now a greater threat to global health than tobacco.

 

Video from Appetite For Change, which is a North Minneapolis nonprofit organization that uses food as a tool to build health, wealth, and social change.

This countermarketing image was developed by student in the Youth Food Educators Program targeting McDonalds.

This countermarketing image was developed by student in the Youth Food Educators Program targeting McDonalds.

 
Image developed by Youth Food Educators students targeting Coca-Cola.

Image developed by Youth Food Educators students targeting Coca-Cola.

 
Participants from the Countermarketing Staff Training Program describing the countermarketing image they created against Red Bull.

Participants from the Countermarketing Staff Training Program describing the countermarketing image they created against Red Bull.

 
Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake and tooth decay.

Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake and tooth decay.

 
Image from Howard County Unsweetened depicting how Capri Sun is liquid candy.

Image from Howard County Unsweetened depicting how Capri Sun is liquid candy.

 
Countermarketing image targeting McDonalds. Retrieved from RealFarmacy.com

Countermarketing image targeting McDonalds. Retrieved from RealFarmacy.com

 
Image developed by Youth Food Educators student targeting Snickers.

Image developed by Youth Food Educators student targeting Snickers.

 

Video from Center for Science in the Public Interest’s The Real Bears campaign, which aims to inform people about the unhealthy truth about sugary drinks.

This image was developed by Youth Food Educators student targeting AriZona beverages.

This image was developed by Youth Food Educators student targeting AriZona beverages.

 
Meme developed by students in the Youth Food Educators Program targeting Popeyes.

Meme developed by students in the Youth Food Educators Program targeting Popeyes.

 
Participants from the Countermarketing Staff Training Program creating a countermarketing image against sugary beverages.

Participants from the Countermarketing Staff Training Program creating a countermarketing image against sugary beverages.

 
Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake and deadly diet-related diseases.

Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake and deadly diet-related diseases.

 
Image targeting McDonald's Big Mac retrieved from adbusters.org

Image targeting McDonald's Big Mac retrieved from adbusters.org

 
Countermarketing image from www.popaganda.com by artist Ron English depicting how unhealthy sugary cereals are.

Countermarketing image from www.popaganda.com by artist Ron English depicting how unhealthy sugary cereals are.

 

Video from The Bigger Picture, a non-profit changing the way youth talk about Type 2 diabetes by discussing the social and environmental impacts on health outcomes.

 

Challenging food industry promotion of unhealthy food.