Countermarketing Examples
“A Toast To Death” this anti-sugary beverage campaign altered logos and slogans of popular beverage brands to convey countermarketing messages and to discourage the target audience from consuming sugary drinks.
Meme developed by students in the Youth Food Educators Program targeting the non-food ingredients in Popeyes chicken.
Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake and decreased energy.
Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake, diabetes, and blindness.
Image from Howard County Unsweetened depicting how drinking Gatorade is like eating candy.
Image from Corporate Accountability's Retire Ronald campaign, which advocated for Ronald McDonald to be removed from McDonald's marketing.
Photo retrieved from www.nextnature.net that depicts how unhealthy diets are now a greater threat to global health than tobacco.
Countermarketing example by CUNY Food Justice Leadership Fellows, Karla Ignacio and Aylleen Kocher
Countermarketing example by CUNY Food Justice Leadership Fellows, Christal Yu and Ang Lama
Countermarketing example by CUNY Food Justice Leadership Fellows, Melina Valle and Kim Vargas
This countermarketing image was developed by student in the Youth Food Educators Program targeting McDonalds.
Image developed by Youth Food Educators students targeting Coca-Cola.
Participants from the Countermarketing Staff Training Program describing the countermarketing image they created against Red Bull.
Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake and tooth decay.
Image from Howard County Unsweetened depicting how Capri Sun is liquid candy.
Countermarketing image targeting McDonalds. Retrieved from RealFarmacy.com
Image developed by Youth Food Educators student targeting Snickers.
Countermarketing example by CUNY Food Justice Leadership Fellows, Priscila Largo and Sandy Navas
Countermarketing example by CUNY Food Justice Leadership Fellows, Christal Yu and Ang Lama
Countermarketing example by CUNY Food Justice Leadership Fellows, Nefissatou Afoatti and Jahaira Garcia
Video from Center for Science in the Public Interest’s The Real Bears campaign, which aims to inform people about the unhealthy truth about sugary drinks.
This image was developed by Youth Food Educators student targeting AriZona beverages.
Meme developed by students in the Youth Food Educators Program targeting Popeyes.
Participants from the Countermarketing Staff Training Program creating a countermarketing image against sugary beverages.
Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake and deadly diet-related diseases.
Image targeting McDonald's Big Mac retrieved from adbusters.org
Countermarketing image from www.popaganda.com by artist Ron English depicting how unhealthy sugary cereals are.
Countermarketing example by CUNY Food Justice Leadership Fellows, Jade Huynh and Alec Chi
Countermarketing example by CUNY Food Justice Leadership Fellows, Iranna Satis and Arturo Lopez
Countermarketing example by CUNY Food Justice Leadership Fellows, Christal Yu and Ang Lama
Eating With Our Eyes- Countermarketing campaign by CUNY Food Justice Leadership Fellows, Crystal Martinez and Oumou Dukuray
Video from The Bigger Picture, a non-profit changing the way youth talk about Type 2 diabetes by discussing the social and environmental impacts on health outcomes.
Video from Appetite For Change, which is a North Minneapolis nonprofit organization that uses food as a tool to build health, wealth, and social change.