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Countermarketing Examples

“A Toast To Death” this anti-sugary beverage campaign altered logos and slogans of popular beverage brands to convey countermarketing messages and to discourage the target audience from consuming sugary drinks.

“A Toast To Death” this anti-sugary beverage campaign altered logos and slogans of popular beverage brands to convey countermarketing messages and to discourage the target audience from consuming sugary drinks.

Image developed by Youth Food Educators students for their campaign "Two Faced' which exposed the two sides of Ronald McDonald--the happy, friendly, clown, and the deceptive, scary grim reaper that encourages children to eat unhealthy McDonalds.

Image developed by Youth Food Educators students for their campaign "Two Faced' which exposed the two sides of Ronald McDonald--the happy, friendly, clown, and the deceptive, scary grim reaper that encourages children to eat unhealthy McDonalds.

 
Image developed by Youth Food Educators student targeting AriZona beverages.

Image developed by Youth Food Educators student targeting AriZona beverages.

 
Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake and decreased energy.

Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake and decreased energy.

 
Image created by a student from A. Philip Randolph Highschool that targets sugary beverages and discusses the link between sugary beverage intake, diabetes, and blindness.

Image created by a student from A. Philip Randolph Highschool that targets sugary beverages and discusses the link between sugary beverage intake, diabetes, and blindness.

 
Image from Howard County Unsweetened depicting how drinking Gatorade is like eating candy.

Image from Howard County Unsweetened depicting how drinking Gatorade is like eating candy.

 
Image from Corporate Accountability's Retire Ronald campaign, which advocated for Ronald McDonald to be removed from McDonald's marketing.

Image from Corporate Accountability's Retire Ronald campaign, which advocated for Ronald McDonald to be removed from McDonald's marketing.

 
Countermarketing image developed by student in the the Youth Food Educators Program targeting McDonalds.

Countermarketing image developed by student in the the Youth Food Educators Program targeting McDonalds.

Image developed by Youth Food Educators students targeting Coca-Cola.

Image developed by Youth Food Educators students targeting Coca-Cola.

 
Participants from the Countermakerting Staff Training Program describing the countermarketing image they created against Red Bull.

Participants from the Countermakerting Staff Training Program describing the countermarketing image they created against Red Bull.

 
Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake and tooth decay.

Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake and tooth decay.

 
Countermarketing image targeting McDonalds. Retrieved from RealFarmacy.com.

Countermarketing image targeting McDonalds. Retrieved from RealFarmacy.com.

 
Image developed by Youth Food Educators student targeting Snickers.

Image developed by Youth Food Educators student targeting Snickers.

 
Photo retreived from www.nextnature.net that depicts how unhealthy diets are now a greater threat to global health than tobacco.

Photo retreived from www.nextnature.net that depicts how unhealthy diets are now a greater threat to global health than tobacco.

 
Meme developed by students in the Youth Food Educators Program targeting Popeyes.

Meme developed by students in the Youth Food Educators Program targeting Popeyes.

Meme developed by students in the Youth Food Educators Program targeting the non-food ingredients in Popeyes chicken.

Meme developed by students in the Youth Food Educators Program targeting the non-food ingredients in Popeyes chicken.

 
Participants from the Countermakerting Staff Training Program creating a countermarketing image against sugary beverages.

Participants from the Countermakerting Staff Training Program creating a countermarketing image against sugary beverages.

 
Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake and deadly diet-related diseases.

Image created by a student from A. Philip Randolph High School that targets sugary beverages and discusses the link between sugary beverage intake and deadly diet-related diseases.

 
Image targeting McDonald's Big Mac retrieved from adbusters.com.

Image targeting McDonald's Big Mac retrieved from adbusters.com.

 
Image from Howard County Unsweetened depicting how CapriSun is liquid candy.

Image from Howard County Unsweetened depicting how CapriSun is liquid candy.

 
Countermarketing image from www.popaganda.com by artist Ron English depicting how unhealthy sugary cereals are.

Countermarketing image from www.popaganda.com by artist Ron English depicting how unhealthy sugary cereals are.