The NYC Youth Food Countermarketing Network (YFCN) works to carry out food countermarketing projects by engaging youth and youth serving organizations from across New York City. YFCN’s members use similar messaging, images, and dissemination strategies as part of a coordinated effort to maximize the impact of their activities. Comprised of both organizations and individuals, YFCN’s intent is to use the power of the collective to amplify the efforts of its members beyond what they could do alone.